Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance.
Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter:
1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short se…
When you publish a newsletter, it’s easy to get caught up in what everyone thinks you *should* be doing–publishing in flashy HTML, writing more frequently, etc. But, chances are, you already know how to make your newsletter work for your readers. Read on to find out for yourself.
Want to increase your online sales? Make sure your offer is one they can’t pass up!
Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.
A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last tim..
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed “professional” writer, and gotten back something your 3rd grader could have written?
You wouldn’t believe how many web sites don’t ask for the sale! After all the work people put into their salescopy, describing the benefits of their product, and leading people through their sales process, they overlook one simple but VERY IMPORTANT “call to action”: “Click here now to buy.”
In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies:
1. Writing. To develop persuasive written materials, you must lea…